E-commerce is rising, but ever thought about why exactly your target audience wants to order online? Despite the fact that the thought of retail stores remains to be very popular?
Even though businesses spend a considerable amount of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages the crooks to complete a purchase or drives them to another retailer. For example, products with a big asking price often face an issue in selling online. And then there are products that people would want to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses have found a way to suffice the decision-making needs in the customers.
1. Wide range of products to select from
Having an internet store gives you an opportunity to get past the shelf space issues you need to include more inventory in your business.
While it could seem like an issue to most retail business holders, the potential of being offered many products on the internet is one in the primary reasons behind the shift to digital shopping. More and more people today ask for brands online instead of stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an internet bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are a number of people who visit physical stores to evaluate a product, its size, quality along with other aspects. But hardly any of them can certainly make the purchase from all of these stores. They tend to discover the same product online instead.
The reason being, the expectation of your competitive pricing. These industry is commonly known as bargain hunters.
If you'll be able to, offer competitive pricing for the products as compared to that at the physical stores. You could also tend to put a few products on every range, available for sale to draw the attention of bargain hunters.
For example, Snapdeal comes with a 'deal from the day' - the location where the pricing of merchandise is considerably low when compared with what they would cost in stores. This makes absolutely free themes think they're bagging a good deal, and the sense of urgency round the deal boosts the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on a product or service before purchasing it.
In physical stores, it really is impossible for a shopper to understand other clients are saying concerning the products - especially while using sales people ensuring they hear outright the good. And that's one other reason, why they prefer navigate here.
Offer reviews, ratings or customer testimonials on your products and display them clearly on the product pages. The better the rating, the greater are the chances of it to market.
4. Ability to check prices
Moving from one brand store to a different can be really tedious. On the other hand, switching sites to check prices of items from different brands is a lot easier. Apart from the reviews given on different online stores, prices will be the next thing that customers search for.
The easiest way of doing so is displaying an authentic price along with the price that you're offering. It becomes easier for these phones notice the difference, thus, the chances of which seeking to other retail online retailers become a lot lesser.
For example, if you're running a winter sale, make sure you display the main price, the proportion of your offering along with the new price about the product pages. And don't forget to highlight the offer on your own homepage as well.
5. Saving a great deal of time
Traveling to stores which are not close by even though you want to invest in a certain brand, could be a put-off. That is the reason why most customers seek to websites instead. The ability to flick through the products and purchase whatever they want, from wherever these are, saves them plenty of time.